In this episode I speak to newly appointed National President of the Public Relations Institute of Australia – Sylvia Bell.

“It is a really important industry in that it gives voice to people, issues and programs that otherwise wouldn’t happen”

Sylvia, who originally studied science, has for the past two decades worked in both in-house and consulting roles across the education, health and sciences sector.

As a former member on the NSW PRIA Council, a fellow of PRIA and Chief Judge of the Golden Target Awards for the past two years, Sylvia brings a deep knowledge and passion for the industry.

Sylvia has a clear mission in her role as PRIA President;  to advocate for the profession and be an authentic voice for the trends emerging in communications not only among the direct membership but the broader corporate community.

In this podcast, Sylvia also discusses:

• Her commitment to continuing to build a PRIA community of practice, providing education and networking opportunities for practitioners at all levels.
• The importance of measurement and evaluation, citing the recently launched PRIA Measurement and Evaluation Framework to really measure the impact of your programs
• The PRIA Professional Development Framework and how this could form the basis of a more formal designation in the future.
• The value of Awards such as the Golden Target Awards in breeding an increase in quality across the profession.

In the news this week I recap the Cannes Lions Awards and discuss some of my favourite campaigns.