In this episode we delve into the world of Consumer PR with Bessie Hassan – Head of PR Australia at finder.com.au.
Finder compares everything from personal loans to pet insurance and Bessie is charged with engaging individuals on a topic that is not always top of mind – finance.
The trick – understanding the readers are just like ‘me’ – they want helpful advice in simple language.
We discuss some of the current buzzwords and what these mean for consumer PR professionals:
Bessie is an accomplished journalist and also shares some great lessons of her career journey.
In the news this episode I discuss a new report from the University of Southern California Annenberg Centre for Public Relations – the 2019 Relevance Report.
The Report is a compilation of contributed articles from leading industry academics and practitioners. Each article gives a snapshot of a trend or issue that is likely to impact the public relations profession in 2019.
The introduction is cleverly titled Fast Froward, playing on the ongoing pace of change the industry has experienced over the past 12 months. The report states that this change has been driven by five T’s. Technology, transformation, transgression, turmoil, and of course, Trump.
According to USC’s Global Communication Report – a report conducted in conjunction with the Holmes Report and discussed in Episode 3 – 75% of communications professionals believe this dramatic pace of change will continue well into the future.
“As the communications report becomes more complex, PR executives must become more sophisticated. Reading the USC Relevance Report is one way to do that.”
I recommend you download and have a read here