In this episode we are tackling the climate crisis.
We are six months on from COP26, where the outcome didn’t match the hype. Australia’s State of the Environment report has just been released and generated world headlines for the grim picture it painted and the environmental challenges facing Australia. And we are seeing an energy crisis globally as we struggle to agree how to a transition to renewables.
Against this backdrop we take a timely and much needed deep dive into the role of the PR industry in helping to inform, educate and navigate this global climate crisis.
Joining me in this episode is UK -based practitioner Laura Sutherland. Laura has over a decade experience working in the sustainability, environment and climate sector and is founder of Aura Advisory, a strategic communication and advisory consultancy dedicated to helping organisations accelerate to a sustainable future.
Laura is also a member of the UK industry body PRCA’s Climate Misinformation and Climate Change Strategy Group which has just released its second annual research report exploring the attitudes and perceptions of practitioners – as well as consumers - towards the climate crisis.
The research confirms that climate, environmental and ESG issues are quickly becoming an increasing part of our role as strategic communicators:
There are so many aspects of climate change and in this discussion we get into a range of areas: the ethics of working for organisations not doing the right thing for the environment; the call for integrating climate change and sustainability within the school syllabus; the risk of professional communicators pushing ‘spin” and getting lost in what Tony Jacques aptly described as “the conga-line of initiatives and their snappy acronyms”; and the role of Government versus business in the climate debate.