Shane Allison and I always enjoy a robust discussion and in this episode we dive into two areas that we are both passionate about – the role of professional industry associations and the uptake of CommTech across the PR sector.
It is just over 100 days since Shane took on the role of President of the Public Relations Institute of Australia (PRIA) and he has certainly hit the ground running: rolling out a 2022 Member Program; unveiling a number of working groups to address key issues impacting the industry right now - such as the skills shortage and diversity and inclusion; and advocating for a name change to better reflect the changing nature of the profession.
While we disagree on the need for such a change, Shane is committed to setting solid foundations, ensuring members get tangible value from the PRIA, and driving long term growth.
“I am a huge believer in the role of the PRIA to champion for our industry, to support our profession and to recognise the great work we do.” - Shane Allison.
Equally passionate about CommTech, Shane this week will present at Mumbrella CommsCon in a session titled: Challenges, Pitfalls and Opportunities of Building your CommTech Stack.
In this discussion, Shane gives us an insight into some of those challenges and opportunities; calling out the industry for being “scared” of automation when in fact we should be embracing it as a way to both help us achieve better outcomes and freeing up valuable time and resources.
While you are here, take a read of the Commtech User Guide that Shane developed to help PR professionals on their CommTech journey.